On a momentous day for the Mac, Apple today introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. With amazing performance and remarkable new features, the new lineup of M1-powered Macs are an incredible value, and all are available to order today.
In many ways, the world of laptops and desktop computers has remained relatively stagnant, with the biggest innovations (to the casual observer) occurring on the higher end — such as Apple’s ridiculous Mac Pro and the latest family of Nvidia graphics cards for gamers.
Otherwise, the most someone would raise an eyebrow is with bizarre, left-of-center computing options, like Microsoft’s Surface Studio 2.
Based on today’s presentation, I think this new line of Macs will speak to everyone, with dramatic increases in power, performance, battery life, and, get this — little to no heat.
It will remain to be seen how these play out when they get out into the real world, but on paper? These computers will be massive hits.
I’m already trying to find an excuse to get myself a new Air.