Music On Vinyl:

The vinyl package of Call Me By Your Name includes a poster, an insert and the 180 gram records are housed in 2 exclusive printed inner sleeves. This the special Limited Peach Season Edition. The records are peach-coloured and the LP package has a peach scent. 7,777 individually numbered copies are available, but only in Peach Harvest season.
Stealth #FastFoodArmsRace entry here.

Clever idea, guys. Very clever.