I swear, whoever is handling the marketing for Kick-Ass has certainly learned a thing or two from The Dark Knight.

Much like Knight, Kick-Ass has had it’s name across the web early and often.  Between comic con appearances, slow leaking of media like web exclusive trailers and posters, and it’s now culminated in the release of the above full trailer for the flick.

It’s hard to believe this is the first time we’ve seen the story laid out properly, but the trailer is SUPER effective at selling the flick. I personally cannot wait.

While the official release date is on April 16th, it’s worth noting that Kick-Ass will be kicking off the theatrical portion of SXSW this year.  A show, which one day, I will go to.  I swear it.

Source:  ‘Kick-Ass’ releases a new trailer - Pop Candy: Unwrapping pop culture’s hip and hidden treasures.