No sooner than Tron Legacy and Iron Man 2 were crowed the belles of the ball at San Diego Comic Con this year, than did the viral marketing begin.
In the case of Tron, it was the super cryptic Flynn Lives! website, which is where that amazing teaser trailer leaked from last week.
For Iron Man 2 (and what inspired this post), the game begins today, with the official launch of the Stark Industries website.
You get a rather interesting welcome note from Tony Stark (shown above), plus a link to apply to work at Stark Industries. I’m guessing that application is what leads to the next part of the game, but good luck not googling for the answers to such questions as:
Just as I did with The Dark Knight viral last year, should anything interesting pop up, you’ll be the first to know. In the meantime, it’s time to see how deep the rabbit hole goes…
San Diego Comic Con 2007 was a very important one for comic nerds like me.
During that show, the first footage of Iron Man was shown. It blew minds in San Diego. And then as soon as the grainy handcam off-the-screen footage hit YouTube, it blew minds around the world. And mine was one of them.
I mean really, Robert Downey Junior as Iron Man?! I loved the dude, but I wasn’t sure. That footage made me a believer.
Then the movie hit theaters in May 2008. Again, beat the odds, making for one of the best comic films ever.
But could they make the sequel work? The images continued to leak during the weak, seen above…yet all eyes remained on Hall H this past Saturday. The first footage of Iron Man 2. Did it deliver? Courtesy of HitFix.com, I have the description after the break. And I think it’s safe to say…it’s gonna deliver.