So, last April, after some extensive dental work, which has continued into today, I gave up soda for the most part. I’ve gone from drinking it literally daily, to drinking it on very rare occasions.
I can say honestly, however, if Coca-Cola moved towards using a can design like this Concept design, I’d grab a 12 pack in a heartbeat.
With an embossed logo, each of these cans look great, without the effort of a single color. If I had to guess though, Coke would turn it down for not using their trademark red/white color scheme.
Oh, to dream of what could be.
Original Post: TheDieline.com: Package Design: Colorless Coke Can.