Let’s lay it out there….1998’s The Mummy? I dug it. Fun lil’ Indiana Jones-lite adventure starring the bizarrely charismatic Brendan Frasier. The Mummy Returns? Never saw it. The Scorpion King? Kind of ashamed to admit it, but it was a fun movie…besides, I kinda have a soft spot for Dwayne.
But now, 8 years later, we’re seeing a 3rd Mummy flick…this time, with Jet Li!
Will it be any good? Not really sure.
But it’s poster sure is cool!
Smart move to be the tentpole flick for August, too. Less risk. Guess we’ll see how it pans out on August 1st.
The Dark Knight marketing game, also known as Why So Serious? continued last night with some very interesting results.
The latest game, linked to in the last update I posted in regards to the ARG, featured groups of people gathering near movie theaters in cities such as New York, Chicago, London and Philadelphia, where they were then shown the 3rd trailer for the July releasing Bat flick.
Concurrently, those of us playing at home, were given a duck shooting gallery, which when the order of ducks were converted to binary, lead to another site.
In either case, the trailer was released for both groups….with a catch.
For those in theaters? One lucky fan from each group was given a film canister containing the actual trailer!