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Instagram wants you to unfollow accounts now


Instagram will now show you who you interact with least frequently in case you want to unfollow them. In an effort to help you keep your feed clean and relevant, today Instagram is launching ‘following categories’ that divides the list of who you follow into batches including “most seen in feed” and “least interacted with”. That way if someone annoying or boring is overwhelming your feed, or there’s someone who’s content you’ve proven to not be interested in, you can easily remove them.

Wild, I don’t think I’ve seen a single social network focus on the idea of cultivating/editing your follows, not just adding more. Bold!

Hope it pays off and people see the value in “less-as-more”.