A major structural shift is taking place at Marvel. As the brand looks to put even more of its stamp on The Walt Disney Company with the upcoming launch of Disney +, all of Marvel’s creative personnel is moving under Marvel Studios President Kevin Feige. Deadline hears that Feige is adding the title of Chief Creative Officer, Marvel, to his title. What that means for the brand is that all the company’s key creative executives across film and TV will now report to him, sources said. Already master of the Marvel Cinematic Universe, Feige’s oversight will extend to the overall creative direction of Marvel’s storytelling and content creation platforms. As part of this, Marvel TV and animation generator Marvel Family Entertainment will move under Feige’s Marvel Studios banner.
I guess the big question mark here is what affect this will have on the comics side.
For the longest time, my thought was – so long as Marvel Comics didn’t lose money and kept valuable characters published, Disney would leave the comics world untouched. This appointment speaks to a greater consideration towards what exactly is happening within the publishing arm.
I believe in Feige enough to think that he won’t say: “THE COMICS HAVE TO BE THE SAME AS THE MOVIES” – he’s always been the one to say that the comics go places and do things that the movies couldn’t, and vice versa – they’re two sides of a cohesive whole. I wonder if this will lead to him pushing any alternate ways of distribution or growth for the comics world.
One things for sure – this takes the power out of the hands of Ike Perlmutter, and that’s a good thing, because fuck that guy.