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Spotify Continues Its Podcast Focus – Picks Up Not Just Gimlet, but Anchor Too

Spotify PR:

NEW YORK–(BUSINESS WIRE)– Spotify Technology S.A. (NYSE:SPOT) (the “company”), the world’s most popular music streaming service, today announced that it has entered into definitive agreements to acquire Gimlet Media Inc. (“Gimlet”), the renowned independent producer of podcast content, and Anchor (“Anchor”), the company leading the market for podcast creation, publishing, and monetization services. Terms of the transactions were not disclosed.

Anchor is a surprise. I think this marks Spotify’s first move into the content-creation game.

Full disclosure: For my day job, I work on projects related to Spotify and their affiliate marketing. It has no bearing on my coverage or writing about Spotify, nor does it reflect upon the opinion of my employer.