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#FastFoodArmsRace: McDonald’s Launching Donut Sticks

Business Insider:

McDonald’s is taking a page out of Dunkin’s playbook to drum up excitement about breakfast.

In February the chain plans to launch “Donut Sticks” as a limited-time offering, according to internal documents viewed by Business Insider. The strips of deep-fried dough, sprinkled with cinnamon sugar, will be available only during breakfast hours.

Sounds like they’re going for Dunkin’s throat!