What if I told you that McDonald’s decided to do away with all of their kitchy advertising?
No more golden arches, no more stupid-ass clown.
Just burgers and that’s it.
Crazy enough for Japan, apparently, where they’re testing out a stand alone restaurant called Quarter Pounder, which features that, and not much else.
It’s the latest in the “anti-branding” craze over in the Nippon, and speaking from a strictly graphical standpoint, I like it. And honestly, I enjoy a McD’s QP every so often, so to have it without the in my face advertising? Let’s do this, Japan!