What if I told you that McDonald's decided to do away with all of their kitchy advertising?

No more golden arches, no more stupid-ass clown.

Just burgers and that’s it.

Sound crazy?

Crazy enough for Japan, apparently, where they’re testing out a stand alone restaurant called Quarter Pounder, which features that, and not much else.

It’s the latest in the “anti-branding” craze over in the Nippon, and speaking from a strictly graphical standpoint, I like it.  And honestly, I enjoy a McD’s QP every so often, so to have it without the in my face advertising?  Let’s do this, Japan!

Original Post: Quarter Pounder, McDonald’s No-Brand Burger Japanese Joint | A Hamburger Today