In a rather prophetic post over at Dead of Summer (a blog post that partially inspired me creating this site, btw), I called that the future of all media was free-to-buy. Generally known as the webcomics economic model, Radiohead started the trend for musicians with their “pay-what-you-want” release of In Rainbows, but last night, Trent Reznor took it to a new level, dropping a brand spankin’ new Nine Inch Nails album: the 36-track instrumental release entitled Ghosts I-IV.
What really makes this release stand out is it’s multi-tiered approach to selling the album…
For Free, that’s right, Zero Dollars, you get…
Ghosts I – The first 9 tracks from the Ghosts I-IV collection available as high-quality DRM-free MP3s (320kbps LAME encoded, fully tagged) including complete 40 page PDF. Also includes the digital extras pack – various wallpapers, icons, and graphics tools for your computer, website, profile, etc.
Kick that donation up to $5…
Ghosts I-IV – All 36 tracks in a variety of DRM-free digital formats (320 kbps LAME encoded, fully tagged; FLAC Lossless; Apple Lossless) including a 40 page PDF. Also includes the digital extras pack – various wallpapers, icons, and graphics tools for your computer, website, profile, etc.
Want to give them $10? It gets EVEN BETTER!
$10 2XCD SET
Ghosts I-IV – 2 audio CDs in a gatefold digipak package with a 16-page booklet. To be shipped TBD. Includes immediate DRM-free download of the entire collection in same choice of formats as $5 Download option. Download will include the 40 page PDF and the digital extras pack – various wallpapers, cons, and graphics tools for your computer, website, profile, etc.This configuration will be released to retail in North America (April 8), Australia (April 5), the UK (April 8), Japan (April 5) and most European territories (April 8).
Still not enough Ghosts for you? Kick Reznor and co an additional 65 smackers, taking it to $75 total….
$75 LIMITED EDITION DELUXE PACKAGE
Ghosts I-IV – Hardcover book holding 2 audio CDs, 1 data DVD of all 36 tracks in multi-track format (in .wav files readable by Mac and Windows), and Blu-ray disc featuring stereo recordings in high-definition 24 bit 96Khz with exclusive slide show. Includes immediate DRM-free download of the entire collection in all formats and with all extras mentioned above. Also includes 48-page hardcover of photographs by Phillip Graybill and Rob Sheridan. Discs and art book both housed in fabric slipcover.
What if you’re a creepy NIN obsessive? (and god knows there are…) For the low low price of $300, get this!
$300 ULTRA-DELUXE LIMITED EDITION PACKAGE
Ghosts I-IV – Contains all elements from deluxe package, along with exclusive 4XLP 180-gram vinyl set, and two limited edition Giclee prints available exclusively in this package. Disc book, art book, and prints are all housed in a fabric slipcover. 4XLP vinyl set comes in its own fabric slipcover. INCLUDES immediate DRM-free download of the entire collection in all formats and with all extras mentioned above. LIMITED TO 2500 PIECES, NUMBERED AND PERSONALLY SIGNED BY TRENT REZNOR.
What’s even better? Trent himself uploaded the free version of the album to various bittorrent sites, such as The Pirate Bay, What.cd, and Waffles, with the following message…
Hello from Nine Inch Nails.
We’re very proud to present a new collection of instrumental music, Ghosts I-IV. Almost two hours of music recorded over an intense ten week period last fall, Ghosts I-IV sprawls Nine Inch Nails across a variety of new terrain.
Now that we’re no longer constrained by a record label, we’ve decided to personally upload Ghosts I, the first of the four volumes, to various torrent sites, because we believe BitTorrent is a revolutionary digital distribution method, and we believe in finding ways to utilize new technologies instead of fighting them.
We encourage you to share the music of Ghosts I with your friends, post it on your website, play it on your podcast, use it for video projects, etc. It’s licensed for all non-commercial use under Creative Commons.
We’ve also made a 40 page PDF book to accompany the album. If you’d like to download it for free, visit http://ghosts.nin.com/main/pdf
Ghosts I is the first part of the 36 track collection Ghosts I-IV. Undoubtedly you’ll be able to find the complete collection on the same torrent network you found this file, but if you’re interested in the release, we encourage you to check it out at ghosts.nin.com, where the complete Ghosts I-IV is available directly from us in a variety of DRM-free digital formats, including FLAC lossless, for only $5. You can also order it on CD, or as a deluxe package with multitrack audio files, high definition audio on Blu-ray disc, and a large hard-bound book.
We genuinely appreciate your support, and hope you enjoy the new music. Thanks for listening.
See, RIAA? THAT is how you embrace the listeners! If the fact that the ghosts.nin.com site was down most of Sunday night/Monday morning, and people who bought downloads weren’t able to get them due to the strain were any indication, I think it’s safe to say this release is a success. And for those of us who don’t like purchasing the album online? An in-store release on April 8th. Well done, Trent. You’ll be seeing my $10.