When you think of The Hobbit, what restaurant do you think of?

It’s probably not what you thought of, but Denny’s is hoping that you’ll be thinking of them this Fall.

Starting on November 6th, a full series of Hobbit based breakfast, lunch and menu items will be available in anticipation of the December 14th release of The Hobbit: An Unexpected Journey.

Amongst the 11 items will be “Hobbit Hole Breakfast,” “Frodo’s Pot Roast Skillet,” “Gandalf’s Gobble Melt” and the “Build Your Own Hobbit Slam,” which includes limited-time items such as “Shire Sausage.”  Yes. Really.

Still don’t believe me? Here’s the TV ad for the promotion.

Put me down for those Red Velvet Pancake Puppies.

Source: Advertising Age