If you, like me, purchased a Nintendo Wii when it launched 3 years ago (yes, it’s been that long), you’re probably familar with the Raving Rabbids, from the Rayman series.

Now we’re at a point where the insane rabbits are known well enough to star in their own franchise, which brings us to this fall’s exclusive Wii title, Rabbids Go Home.

So, you’re UbiSoft’s UK division, you have a title built around rabbits who ruin people’s lives…how do you promote the game?

If you said “Cause a traffic jam in London!”, you’re a smarter marketer than I, as that’s just what they did!

The gang at Girl Gamer UK has photos of the craziness, and I’m just floored that this is how they decided to promote the title. Because NOTHING makes people buy Wii games quite like anger and frustration.

Click the link below for more images of this unique promotional tactic.

Original Post: Rabbids Run Riot In London |.

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