Advertising – Sci Fi Channel Has a New Name – Now, It’s Syfy – NYTimes.com.
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 will be rebranding on <strong>July 7th</strong> to the newly titled…<strong>Syfy</strong>.</p>
<p>Sayeth the “ad wizards”, the term “sci fi” is too limiting to the breadth of programming available on the network, so apparently going phonetic will clarify that they have more to offer.</p>
<p>More importantly, however, is that “Sci Fi” isn’t copyrightable, so expect a lot of silly Syfy branded things moving forward.</p>
<p>In related news, I am now to be known as Mahtee Dae.</p>
<p>Original Post: <a href=){kind=link}