I swear, I’m a step away from writing a bad Seinfeld routine, as all I can ask myself is “Who are the ad wizards who came up with this one?”
After 17 Years of being titled The Sci Fi Channel, the science fiction network which has been home to a diverse selection of programming (from early showings of anime and the comic book show The Anti-Gravity Room, to the popular remake of Battlestar Galactica, and even WWE programming such as ECW) will be rebranding on July 7th to the newly titled…Syfy.
Sayeth the “ad wizards”, the term “sci fi” is too limiting to the breadth of programming available on the network, so apparently going phonetic will clarify that they have more to offer.
More importantly, however, is that “Sci Fi” isn’t copyrightable, so expect a lot of silly Syfy branded things moving forward.
In related news, I am now to be known as Mahtee Dae.
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