Firstly, color me shocked that the Giants won. I’m a fair-weather football fan at best, and the game ended up being quite the nail biter.
But more importantly, the reason why I watched? The ads.
Here are my 5 favs from the night, in no particular order.
1. Bud Light – “Breathe Fire”
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2. Bridgestone Tire – “Squirrel vs. Car”
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3. Cars.com – “Circle Fire Pit of Death”
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4. Tide-to-Go – “My Talking Stain”
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5. FedEx – “Carrier Pigeon”
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I’ll be back later with youtubes of my favorite ads, but I had to post…The fucking ARCADE FIRE were used in a video package just now. “No Cars Go” to be accurate. That’s right, scenester kids. Fox will get a hold of EVERYTHING you love. 
Retraction time, kids. According to posted today on Pitchfork, The Arcade Fire had ZERO to do with their own music appearing on arguably the biggest TV program of the year.
Nothing is said about those wacky Canadians and/or their label Merge Records making a move towards say, legal proceedings, but let’s be honest, 90 million people had a song played for them, and it wasn’t even cleared. At least someone’s going to lose a job over this.
(Thanks, Kaleigh, for the heads up.)
